USP

“Me too” advertising doesn’t work. Your company and product must pass the
“what makes us different in a world of sameness” test.

Every individual client assignment begins with a detailed analysis of the competitive marketplace; an interrogation of the company’s Unique Selling Proposition (USP) and then we Position the product – all in an effort to answer the question: “why should someone choose us over the competition”?

This kind of strategic thinking trumps shiny graphics or clever headlines, regardless of their creativity.

Before you spend a dime to launch a marketing or advertising campaign, think about “strategy” first, then, think mcgregor | graham.

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