We don’t take what our clients have accomplished for granted. We study their past work and discuss the resources required to move their company forward. It’s the 4-Step Process™ we employ with every client, and the foundation for understanding the company product and Brand, its competition and target audience, and which of the myriad of available Marketing Channels will deliver the maximum ROI.
mcgregor | graham, because success doesn’t happen by accident.
Every individual client assignment begins with a detailed analysis of the competitive marketplace; an interrogation of the company’s USP and then we Position the product – all in an effort to answer the question: “why should someone choose us over the competition”? This kind of strategic thinking trumps shiny graphics or clever headlines, regardless of their creativity.
Before you spend a dime to launch a marketing or advertising campaign, think about “strategy” first, then, think mcgregor | graham.
Unlike most ad agency models, where creative “wags the dog”, we start by reviewing the current status of our client’s advertising plans, then make recommendations as to fundamental principles that will offer the greatest return on investment in building their new plan.
mcgregor | graham isn’t for everyone, just as entrepreneurship isn’t for every Tom, Dick, And Harry. But, if you’re serious about business, and looking for someone who’s equally hard-nosed about getting things right, give us the opportunity to show you what kind of partners we can be.