Bistro Boys Catering

Project Description

Bistro Boys Catering  –  Colorado’s Premier Catering Experience – 18-year old regional corporate and private event catering company, purchased by new owners in 2013. Agency conducted M&A marketing and advertising audit, Brand study, competitive assessment. Developed design template, tagline, website, strategic plan. Executed marketing and advertising direct, digital, social programs.

Project Details

Client: Bistro Boys Catering – Ownership came to the agency with the need to clarify their Positioning in the marketplace and launch a new marketing and advertising initiative. After a thorough study of the Colorado event and catering landscape, mcgregor|graham conducted a detailed assessment of the company’s Brand Characteristics and USP, resulting in Target definition and tagline extension. In addition, a new responsive website was built with SEO optimization and back-end analytical tracking capabilities. B2B and B2C Digital and Direct campaigns were created utilizing demographic and psychographic profiling. Social Media campaigns supported the effort.

Tags: Acquisitions, Branding, Campaigns, Digital, Positioning

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