Leadership Team

Bill McGregor

MANAGING PARTNER / DIRECTOR – STRATEGIC PLANNING

Bill and his wife spent 20 years vacationing in Colorado and moved to Denver a decade ago. His passions include riding his quarter horse through the back county, skiing, fly fishing, and driving his ’66 Triumph through the state’s mountains and canyons.

Bill’s business experience spans over 20 years of advertising agency ownership and as International Division President of the third largest worldwide advertising agency network. He has managed representation of both private and public clients in the US, Europe and Latin America. Clients included Revlon; Mizuno; Lincoln Mercury; Marriott; Hyatt; US Steel; Alcoa, and Manufacturers Hanover Trust, among others.

In 1998, Bill’s Atlanta-based agency, The Criterion Group, Inc. was purchased by Bates Worldwide, listed on the NY and London stock exchanges and the third largest global advertising agency network with 7000 employees in 170 offices in 80 countries. Bill participated with the Board of Directors of Bates USA and was appointed President of Strategic Planning of one of three Bates’ International Divisions.

He is a past Board of Director of the American Advertising Federation’s (AAF) 4th District and has acted as an ADDY Awards judge (AAF), a judge for the Silver Medal Awards and a judge for the American Marketing Association (AMA) Awards. Bill served on the Washington DC-based ARDA Board of Directors and on the ARDA Executive Committee. In 2000, he was honored by this 3500+ international member association as ARDA’s Leader of the Year. He is an Executive Member of the American Marketing Association.

As Strategic Planning Director, the companies Bill has presided over have been honored with 400+ national and international awards for creative and marketing excellence.

Geoff Graham

PARTNER / DIRECTOR –  IT, DIGITAL MARKETING, CONSUMER DATA

Geoff is a Colorado native and CSU grad. He and his family are long-time members of Lakewood CC, as golf is one of Geoff’s favorite pastimes. When not in the office or on the course, Geoff can be found running long distance through his favorite terrain or cheering his daughter on during her gymnastics meets.

Prior to mcgregor | graham,  Geoff spent 18 years as a corporate business consultant and Partner with Accenture, one of the world’s most prominent providers of business consulting and strategy services with over $25 Billion in annual billings.

He managed consulting engagements for Fortune 500 companies across multiple industries, specializing in the Communications vertical. Geoff’s expertise included spearheading client acquisition, development and retention programs resulting in sophisticated corporate strategic planning, helping his clients to accelerate growth. In his capacity as a Partner with Accenture, he successfully delivered business architecture and customer relationship management (CRM) solutions that enabled his clients with increased data-driven insight, ultimately increasing the value of their customer relationships and enhancing the value of their brands. In addition, Geoff has owned and managed multiple franchise operations and learned first-hand the unique skill-set required of today’s entrepreneurs.

His technology background, combined with his CRM, direct marketing, and independent business management experience provides mcgregor | graham the unique ability and expertise to counsel clients in integrated, cross-platform marketing solutions including Digital, Database and Mobile marketing.

 
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