Creative Mandatories

We subscribe to the philosophy that every component of an advertising message should contribute to compounding Brand equity

What are Creative Mandatories™?

Those Graphic Treatments and Copy Points that represent the optimum presentation of your Brand, and those Response “Triggers” important to your Target.
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How are they used?

Most advertising breaks-down into standardized formats called “Live Areas”. Your advertising within these formats are dictated by your Creative Mandatories™.
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What is their value?

Creative Mandatories™ translate to real savings in advertising dollars, as they accelerate company and product Impression.
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