Ownership came to the agency for support in strategically developing B2B and B2C plans in launching the product. In exploring the opportunities, three primary B2B Targets were defined and an approach to national / international B2C acceptance outlined. A Brand study was performed, including USP definition and competitive and Target profiling. A new responsive website was built with SEO optimization and back-end analytical tracking capabilities. B2C ad and social media campaigns were created and presentations against Public company B2B opportunities developed.