In developing the Institutional campaign, we concluded that radio offered the most cost-efficient approach to broadcast. With that in-mind, we designed an integrated radio buy, involving nearly a half-dozen Denver stations and including traditional 30-second spot schedules, aggressive “on-air” jock mentions, and a sponsorship. On the creative-side, we wanted something unique to the product, with the ability to break-through the advertising clutter. In that vein, we wrote 5 spots involving dialogues between “Sean” and “Mikey”, in traditional Irish brogues, and addressing humorous spins on the festival experience. Our sampling research indicated very positive client identification and messaging retention. Listen to examples of radio spots below.