Bistro Boys Catering  –  Colorado’s Premier Catering Experience – 18-year old regional corporate and private event catering company, purchased by new owners in 2013. Agency conducted M&A marketing and advertising audit, Brand study, competitive assessment. Developed design template, tagline, website, strategic plan. Executed marketing and advertising direct, digital, social programs.

Ownership came to the agency with the need to clarify their Positioning in the marketplace and launch a new marketing and advertising initiative. After a thorough study of the Colorado event and catering landscape,  mcgregor|graham conducted a detailed assessment of the company’s Brand Characteristics and USP, resulting in Target definition and tagline extension. In addition, a new responsive website was built with SEO optimization and back-end analytical tracking capabilities. B2B and B2C Digital and Direct campaigns were created utilizing demographic and psychographic profiling. Social Media campaigns supported the effort.



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