Ownership came to the agency with the need to clarify their Positioning in the marketplace and launch a new marketing and advertising initiative. After a thorough study of the Colorado event and catering landscape, mcgregor|graham conducted a detailed assessment of the company’s Brand Characteristics and USP, resulting in Target definition and tagline extension. In addition, a new responsive website was built with SEO optimization and back-end analytical tracking capabilities. B2B and B2C Digital and Direct campaigns were created utilizing demographic and psychographic profiling. Social Media campaigns supported the effort.