4 Step Process

Our approach to success is a simple 4-step process:

STEP 1 BUSINESS PLAN REVIEW

  • Concept (industry category, target audience, competition)
  • Operational platform (employee / customer profile, business methodology)
  • History (length of involvement, notable accomplishments)
  • Metrics (past and current gross volume, future projections)

STEP 2 BRAND CREATION PROCESS™

  • Branding diagnostic using our “Brand Creation Process”™
  • Formalized “unique selling proposition” (USP) definition
  • Competitive analysis (Strengths, weaknesses, opportunities, threats)
  • Target audience profiling (demographic, income, geography, lifestyle)

STEP 3 MEDIA ASSESSMENT

  • Review marketing and advertising media used by the competition
  • Identification of what other available media might be employed
  • Cost analysis and media evaluation by “cost per thousand” (CPM) and “Reach and Frequency”
  • Design of integrated media approach

STEP 4 PLANNING & PLACEMENT

  • Development of a strategic plan
  • Media buying / placement
  • Recommended inquiry / response fulfillment systems
  • Recommended tracking methodologies
  • Recommended “customer relationship management” (CRM)

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